“Rented lips.” It happens frequently to the unprepared who are interviewed by media – radio, television or print. Saying something or a behavior you wish went unsaid or
undone. Spontaneity takes work and effort. It is amazing watching an interview take on monstrous proportions, like dominos, rolling from one media venue to another – until everyone is talking about the topic and/or the person being interviewed. This is called
“spin.” The story is on television, radio and print venues and stays top of the news for a limited time. The public hungers for more information and reporters seek new ways to tell the same story, searching for angles.
To take advantage of a media
opportunity, we advise having talking points to keep the interview on track, along with some idea of what to do with your hands, face and ideas. That takes coaching and practice, one of the areas in which we specialize.
If you have a story and want
to make the most of an opportunity, know that public relations recognition can be brief, unless marketing follow- up is performed to make the most of the moment.
For help in presenting a story to the media, placing the story, following it through
the interview process, and using the result as part of an overall marketing campaign, call us. 303-790-2020.
For development of press releases, press advisories, media placement, media strategy and coaching,